首先，先从概念上对外贸开发信进行了解一下。

外贸开发信指的是发送给外贸客户的以寻求合作为目的的电子邮件。

第一封邮件内容很重要，这决定了你发的邮件，客户会不会看到，看完。

开发信禁忌：

1、成篇大论

采购经理不会花太多时间阅读没有建档的供应商邮件，看到长篇大论，极大可能直接删除

2、附件有压缩包、文档，链接

（很容易被视为钓鱼，垃圾邮件），被拉进黑名单

3、尽量避免给人一种群发的体验感

①：尽量简洁，标题不能超过50个字符（25个汉字） ,否则容易被屏蔽

②慎用字体，避免使用大写

③控制邮件大小，一般在70K一下

④邮件标题避免引号惊叹号、货币符号、免费电话、英文全部大写

⑤设置多个开发信，主题，避免重复信息发送时间长被屏蔽，定期更换标题，内容，提升新鲜感。

重点：开发信要简洁，表明重点，建立互动性，拉近客户阅读体验，

首先，标题很重要，我一般是：

1、please check ，professional XX OEM manufacturer.

2、hey,are you looking for xxx?

3、News ,xx products launched .

外贸开发信模板模板一： 
Hi Sir/Madam, 
Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the 
strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. 
Also we have our own professional designers to meet any of your requriements. 
Should you have any questions,call me,let's talk details. 
Best regards! 
Leon 

外贸开发信模板模板二： 
Dear purchasing manager, 
Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. 
Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. 
Tahnk you in advance! 
Best regards] 

外贸开发信模板模板三： 
Subject: XX (products name) you need/ XX factory / xx good quotation 
Dear Sirs: 
We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . 
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... 
If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. 
We look forward to hearing from you soon. 

Best Regards, 
Your name ( position) 

company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.) 

外贸开发信模板模板四： 
Hey guy, 
XYZ trading here, exporting LANTERNS with good quality and low price in US. 
Call me, let's talk details. 
Rgds, 

Rick 
Cell phone: *** 

（这是一个巴西的贸易公司写给陌生的美国公司的开发信） 

外贸开发信模板模板五： 
Dear Mr. Mukund Kamath, 
Glad to get your contact info from Indiamart! 
We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company! 
E-catalog will be provided if needed. 
Email me or just call me directly. Thank you! 

Best regards, 

外贸开发信模板模板六： 
To: Purchase Manager 
Re: Supplier of Deep Groove ball bearing 
April 29, 2010 

Dear Sirs, 
It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet. 
Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities. 
For more information, we would like to let you know our company web site as below. 
Hope to hear good news from you. 
Sincerely Yours, 

老外更在意的，并不是你工厂的ISO9001之类的东西，这些都是虚的。如果你是一个不错的工厂，被哪些大客人验过厂，比ISO重要100倍！ 
如果你通过BSCI验厂，或者Disney验厂，或者Wal-mart验厂，那就把这句写上去！ 
如：We already passed the factory audit from BSCI, with the scores *** (BSCI验厂是有分数的，而且德国Lidl指定BSCI验的，如果你分数还不错，说明你的产品已经能进德国主流市场了。相比之下，BV和SGS之类的就稍微弱一点点。) 
又如：We're the supplier of Wal-mart, and already passed the FE from them. 

外贸开发信模板模板七： 
Hi, purchasing manager. 
Good day! 
We are XXXX supplier,and we have researched & designed some new product. 

If you are interested in, I 'll send you our catalogue. 

Thanks for your valuable time. 

Regards. 

外贸开发信模板模板八： 
Hi Kelvin, 
Glad to hear that you're on the market for flashlight and other promotional items. 

This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you! 

Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe. 

FREE SAMPLES can be sent on request. Call me, let's talk more! 

Thanks and best regards, 

当时一共写给6个不同的客人这样一封开发信，内容完全一样，只是对方姓名不同。所谓的某美国客人下过大单，完全是编的，只是给客人一个感觉，美国佬很喜欢这款产品，下过很大的订单哦，你们看看，是不是欧洲市场也能卖一点？最后一句“Call me, let's talk more”是我故意这样写的，因为很少有客人会打电话给一个陌生人，但是这句话写上去让人感觉会大大不一样，首先就是这个人很有自信，其次就是他是有诚意的，不是qunfa的邮件。 

外贸开发信模板模板九： 
Hi Chris, 
Glad to hear that you are on the market for stainless steel spinning parts. 
We, xxx Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc. Hope to establish business relationship with you! 
Should you wanna know more about our company, pls visit Any comments, that'll be appreciated! Thanks. 
Best regards, 

外贸开发信模板模板十： 
Dear Sir or Madam, 

Are you interested in saving some money on importing any of the following?: 

- High quality thickness planer 
- Bench planer 
- Combined planer & thicknesser 
- Woodworking machines 

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too! 

My contact details are below, and I would be glad to hear from you. 

Kind regards, 
Kevin Zhu 
Sales Executive 

开发信要点： 
说明三点即可：你来自哪里，做什么的，有什么优势 
1..简短； 
2.正文中最好不要带网址，否则很容易被外国服务器拦截； 
3.少用主动语态，多用被动语态

最后，一个优雅大方的外贸开发信的结尾，可以让你的专业度有明显提升，可以给客户留下礼貌和良好的服务印象。

据有效数据统计，当我们将以“感谢”作为结束的邮件与其他所有邮件进行比较时，我们发现以感谢结束的邮件平均回复率为62%。相比之下，其他邮件的回复率为46%。因此以表达感激的方式为结束语的邮件比其他邮件的回复率的相对高了16%。

来源：网络整理